Dilmah in USA

Dilmah heralds "Return to Real Tea" with US.

With its Single Origin tea, Dilmah brings a new offering to the supermarket shelf. The tea is made following traditional methods; handpicked and foil packed at source in Sri Lanka (Ceylon), affording a unique freshness, richness and quality in every cup. This separates Dilmah from many other major brands, whose product is a mixture of tea from several different countries, blended to match a price point regardless of quality, resulting in a cheap, commodity tea.

Unlike the many new "specialty" tea brands in the USA, developed by marketers with tea sourcing and packaging outsourced, Dilmah has true provenance and authenticity as a Ceylon tea grower, packing at source and bringing its products direct to tea lovers in the US. Company founder and CEO Merrill J Fernando, the most senior working tea taster today, features on all packaging as the face of Dilmah, delivering a guarantee of freshness and quality. He named the company after fusing the names of his sons, Dilhan and Malik, who work closely with Fernando at the forefront of the business everyday; a detail that serves to enforce Dilmah's reputation as the first fully integrated family tea company.

Dilmah tea is sold in 92 countries today and enjoys the reputation of "the finest tea on earth" . Since its birth in 1988, Dilmah has avoided middlemen by controlling its tea leaves from garden to cup; ensuring that profits remain in Sri Lanka for distribution to workers and the tea community through the family's MJF Charitable Foundation
www.Mjffoundation.Org
To this end, Dilmah positions itself as 'fairer than fair trade', believing that the fairest trade is the shortest link between farmers and supermarkets. By packaging tea in-house and marketing under its own brand name, Dilmah can assure total visibility and a direct line of profit to its growers.

Return to Real Tea

Some years ago, Americans drank mainly Ceylon Tea, the world's finest. Today, almost any brand you buy is a multi-origin blend that is a mix of teas from several countries, in order to lower cost. Dilmah, new to the U.S, is the number one brand of authentic, garden fresh Single Origin Ceylon tea in over 90 countries.

Single Origin 100% Pure Ceylon

Dilmah is entirely grown, handpicked & packaged in Ceylon (now Sri Lanka), producer of the world's finest tea. Single Origin explains why Dilmah is fresher, richer & full of flavour. Discerning tea drinkers will recognize the distinct difference in the very first sip. History of Ceylon Tea

Packed at Source, Garden Fresh

Packaging in Sri Lanka, within days of picking fresh leaf in the tea fields, maximizes freshness, the key to antioxidants in tea.

Family Commitment

Founder Merrill J. Fernando's face appears on every pack of Dilmah tea, as his personal guarantee of the quality & freshness of Dilmah. Merrill & his two sons Dilhan & Malik (from whose names the brand name was coined) offer aficionados a truly different experience of tea.

Traditional Manufacture

Ordinary teas have abandoned the centuries' old "orthodox" method of manufacture for the fast track "CTC" (cut twist curl) process, to meet demand for a quicker brew from tea bags. This has sacrificed the character & real taste of tea. Dilmah stands firmly by traditional tea making methods, which explains why Dilmah tea tastes so different.

Dilmah is the world's first truly ethical tea.

Dilmah is the only international brand name owned by tea growers. We pack our tea shelf ready, right where it is grown. Earnings therefore remain in Sri Lanka for the benefit of our workers.
Visit www.mjffoundation.org and Dilmah.com to learn more.