Watte Series- the most exclusive teas in the world

Dilmah pioneered the concept of Single Origin Tea to offer consumers a guarantee of consistency, quality and authenticity. Ceylon Tea is unique for its quality, character, flavour and aroma, and Dilmah 100% Pure Ceylon Tea is Single Origin Tea, guaranteed unblended, guaranteed authentic.

Tea became the beverage of choice amongst consumers around the world, based on the assurance of purity and quality that the beverage offered. Pure Ceylon Tea was recognized then as the finest on earth. An array of relatively small, mostly family owned and all quality oriented tea brands created a vibrant tea category in the early 1900s, competing with each other to offer better teas to tea drinkers. That quality orientation made tea the world’s favourite beverage next to water.

Sadly, that changed with the multi-nationalization of the tea category. The takeover in the mid 1900s of the many quality tea brands, by a handful of trans-national corporations, has led to the commitment to quality being replaced by a commitment to profit at the expense of quality. The result has been the commoditization of tea, with brands once famous for their quality Ceylon Tea offering blends of tea from wherever tea is cheap.

Single Origin Tea is your assurance that Dilmah is not a blend of teas from various origins. Each pack of Dilmah Tea proudly states ‘Single Origin Tea – 100% Pure Ceylon’, with the exception of our speciality Single Origin Teas from other origins including Dilmah Gourmet Darjeeling Tea and Dilmah Special Green Tea.

The Founder of Dilmah has taken Single Origin Tea one step further with Watte, Single Region Tea. Please visit www.watteseries.com for more information about Watte.

UBG is the exclusive importer and brand management company of world famous DILMAH TEA in the United States for all channels of trade.

Please visit the corporate website at www.Dilmahtea.com for additional information.